Friday, September 12, 2014

Yael Herold Fashion Design

Lately I’ve had less time for hanging out on Etsy (so sad, usually I make time!), but before I took a little hiatus that led to only having 3 items in my shop, promising new vintage listings and not delivering, and totally (temporarily) abandoning the treasury team, I discovered Yael Herold, a fashion designer. Her shop, YaelHeroldSparkles, is all about interesting, quality fabrics, and unique, feminine pieces. Each design is a work of art in itself, which isn’t surprising considering Yael’s other media include paintings and installations


All of her different forms of art are distinct from one another on first glance, but they all come together in being Yael’s business and form of expression. I really just love when people are able to turn their creative genius into a career (why can't that be everyone?!), so I had to get her story...

Tuesday, September 9, 2014

sunset photo shoot at malibu for garden & sea fall 2014

Oh my goodness, I'm so excited for fall! We had our first photo shoot of the season last weekend and I couldn't wait to share the pics. It's so hard to find a good outdoor spot with an autumn vibe here in southern California, but it is really important to me to be able to show that in my product photos as well as also be able to portray the lovely yarn colors I use in a simple way that's wearable, yet pretty. I have had the concept for this shoot in my head since April but to be honest wasn't sure how it would look - I've been wanting to depict those fall vibes while still showing the spirit of the sea (ah, the title of my shop is finally coming together!), but I didn't know if a beachy, ocean look would work with winter accessories. But here's how it ended up... a little bit of both worlds...

The second half really exemplifies what I had in mind for this season of my shop - light, airy, whimsical, yet cute and cozy. I wanted to add a little more bohemian in with my super casual style, so I showed the accessories while wearing a beautiful Free People dress (thrifted, of course!). What would I do without Kevin to drive all the way out to Malibu with in search of the perfect location, and somehow manage to snap 300 pictures while flies continually buzzed around our legs? He of course took all the photos, with a little creative direction on my part. I think he has a hidden talent in photography, after so many years of being patient with me and getting to know my camera better than I at times. But more on the whole shoot later (more photos to come), I just wanted to share a little preview of what will be in my Etsy shop this year: chunky scarves, dusty pastels, bohemian braids, and slouchy hats, to name a few, all mixed in with the bows and flowers people have always loved. Perhaps floral accessories will join the team, too... xx

Monday, September 8, 2014

DIY art journal how-to


I just started a new inspiration journal and decided to share it over on Bright, Bold, and Beautiful. See the pages I've done so far and my tips for creating your own art journal here. Have you done any DIYs lately?